Strategy

PPC optimization tips and strategy from the PPC Protect team.

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12 PPC Formulas For Google Sheets Not In Excel

Rashed Khan | May 11th, 2021

All Ad Fraud CRO Display Ads Paid Search Paid Social Product Strategy

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Black Friday Marketing 2023: Solving 6 Emerging Challenges

Rebecca Munton | October 4th, 2023

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7 A/B Testing Best Practices to Drive Greater Ad Performance

Rebecca Munton | September 27th, 2023

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Invalid Traffic Explained: 2024 Marketers’ Guide [Webinar]

James Deeney | September 11th, 2023

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Invalid Traffic: The Budget-Eating Black Hole [Webinar]

James Deeney | September 4th, 2023

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11 Most Common Causes of Wasted Ad Spend

James Deeney | July 25th, 2023

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AI-Powered Funnel with ChatGPT: Market Research and Competitor Displacement

Zuzanna Krüger | June 7th, 2023

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Hyper-Segmentation Marketing: Unlocking Untapped B2B Revenue

Rebecca Munton | May 15th, 2023

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Brand Loyalty Pyramid: Turn PPC Clicks Into Repeat Customers

Rebecca Munton | April 13th, 2023

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How to Conduct a PPC Audit: Tools & Techniques for Success

Rebecca Munton | April 6th, 2023

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Optimise Marketing Spend: 12 Ways to Spend Smarter

Rebecca Munton | March 9th, 2023

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The Ultimate Table of Advertising KPIs for Revenue Growth

Rebecca Munton | March 7th, 2023

Lunio

The Expert Guide to Google Performance Max

Find out the impact of ad fraud on Marketing KPIs and how much ROAS you can unlock with Lunio.

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Display Ads | Sam Carr | December 28th, 2020

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