Lunio Cements “Leader” Position in G2 Winter 2023 Report

December 13th, 2022

G2’s Winter 2023 Reports have just been released and they’ve given us even more to celebrate this holiday season! 

For the fourth consecutive quarter, Lunio has been named a G2 “Leader” in the Click Fraud Software category. This placement is reserved for solutions that are frequently rated highly by G2 users and have substantial Market Presence scores based on market share, company size, and social impact.

G2 is the world’s largest tech marketplace and review platform, and has become a trusted source for businesses to make informed decisions regarding their software needs. From project management to email marketing, G2 reviews help businesses find best-in-class software that fits their needs perfectly.

So in this post we’ll take a closer look at some of the reviews which helped cement our position at the top of the grid.

But before we dive in we’d like to first thank all Lunio customers and partners who’ve graciously taken the time to write detailed and thoughtful G2 reviews. Continually responding to feedback and making the changes our users want to see is what keeps us at the top of our industry. 

Supporting the PPC Community 

We were delighted to see this review come through for three reasons. 

Firstly, because we specifically designed our interface with ease of use in mind. A quick glance at the dashboard will tell you how much money you’ve saved, how many IPs you’ve excluded, and the number of legitimate, suspicious, and invalid clicks you’ve had on each ad platform. 

Second, our Customer Success team has gone above and beyond in recent months to help our users maximise their performance marketing efficiency. Driven by a no-nonsense philosophy, our aim is to always deliver a significant ROI as soon as possible. And we’re here to help whenever you need us. 

And lastly, it was great to be reconsigned for the content and resources we create to help support the PPC community. For example, we recently published The Expert Guide to Performance Max in collaboration with Google Ads specialists Miles McNair and Bob Meijer. 

We poured more than 100+ hours of work into the 47-page guide, and it’s available for everyone to download for free – no email or form fill required.

Want to see some of the awesome memes this reviewer mentioned? 

Improving the Metrics That Matter 


We may have missed out on the fifth star here, but we’re certainly happy with the feedback. 

Lunio helped this reviewer make their ad analytics more reliable and transparent by removing the distorting influence of fake touchpoints. This created a clearer picture of which channels and campaigns were performing best, allowing them to double down on the right things.

And with higher quality traffic hitting their website, they also saw a corresponding increase in conversion rates. Once Lunio has been up and running for a few weeks, the downstream effects of improved ROAS and greater marketing efficiency soon become clear. 

Built to Meet Agency Demands 


Lunio was born out of a marketing agency. So we understand the demands of agency life. 

No matter how many clients you have, protecting their traffic is easy via Lunio’s interface. You can manage multiple accounts with nested campaign-level administration and reporting.

And it only takes 30 minutes to get set up. No multi-step integrations. No need for admin access. No coding required. Just paste the conversion tracking script wherever you need it and you’re good to go. 

Increase Your Performance, Not Your Ad Spend 

10 – 20% of ad spend is typically wasted on junk traffic coming from Search, Social, Display, and Video. This inevitably limits performance and revenue growth. And with challenging economic times ahead, there’s never been a better time to block all fake ad interactions and automatically reinvest the money saved back into your top campaigns. 

Start your free trial today and see how Lunio can help generate more conversions and revenue without increasing your ad spend. 

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